Ice Bucket Challenge


Unless you’ve been living under a rock, you will have heard of the Ice Bucket Challenge – this summer’s internet craze. Celebrities and business leaders from all over the world have been drenching themselves in buckets of ice and water all in aid of raising awareness of motor neurone disease (which affects approx 5,000 people in the UK).

The jist of the challenge is that you have to be nominated by someone (who has done the challenge) and then you have 24 hours to film a video of a bucket of ice and water being poured over your head and share across social media. You then nominate someone else, and the cycle goes on. It’s all a bit of fun and anything that raises awareness for such tragic diseases is certainly something to be shared and talked about.

The likes of David Beckham, Tom Cruise, Usain Bolt, Will Smith, and even George Bush have got involved so far. And fancy that….Sunmaster Holidays has now been nominated. Jason Clark from our Customer Services department, nominated the entire company and so we will be carrying out the challenge at 1.30pm on Tuesday 26th August.

Employees that are taking part are being sponsored with donations made to the UK Motor Neurone Disease (MND) Association. If you’d like to sponsor us, please text ICED55 followed by an amount (such as £5) to 70070.

We also hope to raise as much awareness for the Motor Neurone Disease (MND) Association as possible and welcome you to share our video on your own Facebook and Twitter pages.


We can’t decide who to nominate for the next Ice Bucket Challenge, so head over to our Facebook page now and tell us who you think we should nominate…