Brits are creatures of habit when it comes to holidays


There are not many better moments in life when you find something you truly love. Whether it is a new restaurant, quirky pub, encapsulating TV programme or local delicacy, you will go back to enjoy it again and again.

As Brits, we are creatures of habit. We like what we like and nothing gets in the way of us enjoying whatever takes our fancy. It is no surprise then that a new survey has revealed that a third of Britons who take foreign holidays return to the same resort every year.

Research by the Civil Aviation Authority’s Atol department, which canvassed the views of 2,000 people, found that the average person has been to the same holiday resort four times during their life. A further 11% liked a destination so much that they returned 10 or more times.

Paris headed the top 10 of holidays for Brits. The French capital with its iconic sights of the Eiffel Tower, Arc de Triomphe and the Champs-Élysées edged out the perennially popular package holiday destinations of the Canary and Balearic Islands which placed second and third respectively.

The top 10 resembled a line-up of the usual suspects with the likes of Costa del Sol, Corfu, Benidorm and the Algarve all featuring. As summer approaches, holidaymakers across the country will be booking up their latest break and the Mediterranean will once again be busy. Only two destinations from outside Europe featured in the list with Orlando and California representing the USA.

Andy Cohen, head of Atol, believes that UK holidaymakers’ tendency to return to places they’ve been before could lead to an increase in ‘DIY’ holidays. However, he warns that people shouldn’t forego travel insurance before they set off.

“Our research shows that many of us in the UK are creatures of habit who love the comfort of taking our well-earned summer breaks in familiar surroundings that we know inside out,” Mr Cohen explains.

“If you book a ‘DIY’ holiday in this way you will not be Atol protected – losing out on that important protection for your holiday and money if something happens to the companies you book with.

“So even when people know their destination really well, it’s important to remember to pack peace of mind when booking, by checking for Atol protection.”

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